Perhaps the most outspoken criticism of Apple in this day and age targets the price of their products. First it was the iPhone, then the iPad Pro, most recently, the Mac Pro. The second Apple releases a new product, someone is already making a twitter post about its “unbearable” price tag. These calls for cheaper products often go unanswered, isolated in the echo chambers that are Twitter and Facebook groups. But according to recent rumors, Apple could finally be listening to calls for more affordable products. According to a rumor first first publicized by Bloomberg, Apple could be working on a cheaper iPhone, rumored to be called the iPhone 9, that would serve as a successor to the popular iPhone SE, which was a more affordable offering from a few years ago. The new model would reportedly go back to the older home button design, last seen on the iPhone 8, with lesser specs and a smaller screen to keep costs down. But while introducing a cheaper iPhone sounds like music to some people’s ears, there are several less clear problems that could arise with such a move. The first pertains to their product lineup. As I have previously stated, Apple’s current product lineup is in pretty rough shape when compared those of previous years. Each product line has way to many devices in it, each with names that mean almost nothing and say almost nothing about the product, I mean, on their website, they’re selling four different iPhones, four different iPads, and four different Mac desktops. I’m all for covering all your bases, but making as many products as you can is the not the way of going about it, for each new product that you add, you lose some focus, and you make buying products harder for consumers, while simultaneously hindering the user experience of products as you make them more specialized and less general. This brings me to my biggest concern about introducing a cheaper iPhone. A lesser user experience. Steve Jobs understood the importance of imputing, or giving a good first impression, to your customers. This understanding led to the amazing user experience that built the foundation for Apple to become the most valuable company in the world. When you introduce cheaper products, with a more limited set of features and worse user experience, you impute a lesser image to your customers. I understand the need to reach users through financial accessibility, and I can see the business benefits of this move, but I think the effect that it would have on the brand and brand image as a whole far outweighs the benefits of a little bit more marketshare and a little bit more money to talk about at your annual report.
Before iTunes, the only legal way to download music onto your computer was through subscription services. But these subscription services were not like the Spotifys and Pandoras of today. No, they truly sucked. They were clunky, hard to navigate, and lacked a lot of popular songs as they were often produced by the record labels. In people’s eyes however, the biggest problem with these subscription services was that they didn’t own the music they were paying for. Steve Jobs understood this, and made owning the music you purchased the foundation for iTunes, on of Apple’s most successful products. But in 2019, subscription services rule the market, and only a small percentage of people still buy their music. So what changed? Was it us? Was Steve Jobs wrong? No. What really made iTunes so much better than all the streaming services it was contemporary to was not that you owned the music sold on it, but the connection you felt with the music for owning it. Today, music streaming services replicate this connection through user profiles, which allow us to define ourselves through the music we listen to and the playlists we make. We have this connection with the music on these services not because of whether or not we own it, but because of the things we can do with it. We can make playlists and share them with the world, and that makes the music feel like it is truly ours. User profiles that suggest music based on our tastes contribute to this connection as well. We feel connected because we are, things that are suggested to us are based on what we listen to, and our user profiles, playlists, and recommended feeds feel like a true reflection of us, just as much as owning a record or a cd.
Design Name: Pen
Design Description: A ballpoint pen
Design Purpose: Every other pen on the market is ugly.
Thought Process: I wanted to design a pen that was both beautiful and ergonomic, as a pen has to both look great and feel great due to the amount of time you have it in your hand. This need for ergonomics lead to the implementation of the divots in the lower body, which provide ample grip without being an eyesore. I wanted the pen to be white because, in order to have a white product, you have to take a lot into consideration, and when someone sees a product in white, they say “oh that must be really well designed” because its really easy to see blemishes and imperfections when your product is white, so everything about it has to be perfect.
Design Description: The pen would have a .07 mm tip, a nice balance between the more satisfying but less accurate .10 style and the less satisfying but more accurate .05 style.
Money. It supposedly makes the world go round. At least it does to today’s “musicians”. In decades prior, the popularity of a musical genre directly correlated with large societal changes and shifts, but now, the popularity of genre depends on how much money it makes its producers. I’m not saying all modern music is shit, but almost everything that gets produced by the big record labels is. Producers aren’t willing to take the risks on genre-starting new artists they used to, instead opting to to play it safe with rappers and pop stars, which have proven to be popular, despite the lack of meaning in their music. New genres only emerge through this risk taking, and because these risks aren’t being taken, new genres aren’t emerging like they used to. Where as before, there was a vast offering of musical genres being produced, that vast number has shrunk to just two: rap and pop, with the line between the two becoming ever blurred. There’s no more variety in music, simply because the record labels don’t want to take the risk and sign artists that could create era-defining new genres and types of music. But this dangerous pattern is ripe for disruption. With the accessibility of music production software like GarageBand and the vast reach of online music sharing platforms like SoundCloud or YouTube, producing and sharing your own music has never been easier for aspiring artists, many of which would have been seen by record labels as too avant-garde or risky to sign on. This ability to circumvent the producers, who have been the greatest limiting factors on which musicians get the spotlight, will undoubtedly lead to the development of new genres that would never had been heard under record labels, and with advances in accessibility for this software, both in terms of ease of use and availability, more and more people will have the ability to make music, and when everybody plays, we all win.
Design Name: Better Bottle
Design Description: A water bottle/travel mug
Design Purpose: When you look at any water bottle or coffee mug out there, you can instantly observe multiple flaws that they share. The first is that almost all of them are ugly, the designers who designed them didn’t put any care into the details of a product that is going to almost everyday. Secondly, they all have a specialized function, they are designed as either water bottles or travel coffee mugs, but none do both. Third, they all have flaws with their mechanisms. There is no way to tell whether you have fully screwed the top on and gotten a good seal, which leads to you spilling your drink all over the place and often all over yourself. I designed the Better Bottle to combat these flaws with other bottles, and make a well designed, all purpose, spill proof bottle.
Thought Process: I really wanted the Better Bottle to look unlike any other water bottle on the market, while still clearly conveying what it is. I started with a simple outline of a basic travel mug, and made slight alterations from there, so that the final product is a simple as possible, while still being recognizable. I wanted there to be a seamless transition between the main body of the bottle and the lid, making the bottle look as if it is one piece fused together. I made the opening a circle, as to fit the overall design language of the bottle. I wanted to make the lid itself pretty small in relation to the rest of the bottle, both so that the bottle could hold more, and because of the way that it makes the lid feel like a dial or manipulatable object.
Product Specifications: The Better Bottle has two different openings, if you turn the bottles lid once, you will find the standard opening, a full circle ideal for drinking water and other cold beverages, and if you turn it again, you will find an opening in the shape of a semi-circle, ideal for drinking hot beverages like coffee or tea. These two openings allow the Better Bottle to function as both a bottle and a travel mug, depending on your preference, eliminating the need to buy two different products. The Better Bottle improves on faulty bottle designs by stopping the user from opening the bottle with an open lid and stopping them from drinking without a complete seal between the lid and the bottle. To do this, we devised and implemented a innovative new locking technique where the lid is separated into two parts, the first being a smaller portion that connects with the bottle, and the second being a larger, hollow portion that fits over and rotates around the smaller portion. In order to rotate the upper portion and line up the holes on the two parts, the lid must be completely screwed in so that the right amount of force is being applied on both the larger and smaller portions. Furthermore magnet located near the closed, bottle opening, and mug opening sections correspond with magnets located in the larger section of the lid, and when two magnets line up, a small bit of feedback can be felt, so you know exactly when you’ve locked the lid open or closed. To stop liquid from spilling when drinking, the bottle uses an innovative new technique where the threads for screwing on the lid on the bottle are on the inside of the bottle and those on the lid are on the outside, instead of the other way around, so any excess liquid just goes back into the main body of the bottle instead of the other way around. The outside of the bottle is made out of polished aluminum so that the bottle doesn’t get to warm or too cold, and the inside of the bottle is coated in aluminum oxide, to maintain the temperature of the liquid inside.
There is a reason why all of the most recent technological advances have been executed by liberal thinkers. There is a reason why all of the biggest and most innovative tech companies are based in California, the most liberal place in the United States and possibly, the world. The reason: conservatives can’t innovate. This inability to technologically push the human race further stems from the idealogical basis of the conservative mindset: the want for things to stay the same. The most innovative and successful tech companies are based off of liberal ideas and ambitions, they are started by the people who want to change the world, and conservatives want the opposite. How can you change the world if you don’t want it to be changed?
Design Name: Portable CD Player
Design Description: A portable music player that allows you to listen to your CDs wherever you go.
Design Purpose: I chose to design this as I like to revisit past technologies and improve their design, its like adapting a an old book into a movie. I looked back at old portable CD players and observed how outdated their industrial design had become, so I chose to redesign one to make it more simple and intuitive, while still retaining its original purpose.
Thought Process: I believe that the music we listen to is a lot like the clothing we wear in what it says about us. It is as much of a form of expression as it is a form of entertainment, and therefore, the music we listen to should be expressed and exhibited. This belief led me to design the product to put the music on display, easily visible through a transparent window on the front of the device. I also wanted the product itself to feel clean as to not distract from the main detail, the disc in the middle. It has few complications, but you instantly know what everything does, from the eject button on the front, to the volume and play buttons, to the clip that doubles as a battery door on the back, everything is as simple as possible, while still being understandable.
Product Specifications: The device would be an astonishingly small one for its class. with a foot print of only five squared inches and a height of just one half of an inch, this portable CD player would be the smallest of its kind. The product would run off of 2 double A batteries, and last 3 months. On the rear there is a clip that doubles as a stand so you can snap it onto your pants or stand it up on a table. It has a headphone jack for receiving audio, along with internal speakers. Discs can be inserted through the slot loading disk drive on the bottom, and the player uses an innovative new method of playing disks, where the bottom of the tray spins but the disc itself stays in place.