All of today’s music sucks, but it won’t always be that way. Here’s why:

SoundCloud is one of many companies that has made it easier for users to spread their music
Image via FACT magazine

Money. It supposedly makes the world go round. At least it does to today’s “musicians”. In decades prior, the popularity of a musical genre directly correlated with large societal changes and shifts, but now, the popularity of genre depends on how much money it makes its producers. I’m not saying all modern music is shit, but almost everything that gets produced by the big record labels is. Producers aren’t willing to take the risks on genre-starting new artists they used to, instead opting to to play it safe with rappers and pop stars, which have proven to be popular, despite the lack of meaning in their music. New genres only emerge through this risk taking, and because these risks aren’t being taken, new genres aren’t emerging like they used to. Where as before, there was a vast offering of musical genres being produced, that vast number has shrunk to just two: rap and pop, with the line between the two becoming ever blurred. There’s no more variety in music, simply because the record labels don’t want to take the risk and sign artists that could create era-defining new genres and types of music. But this dangerous pattern is ripe for disruption. With the accessibility of music production software like GarageBand and the vast reach of online music sharing platforms like SoundCloud or YouTube, producing and sharing your own music has never been easier for aspiring artists, many of which would have been seen by record labels as too avant-garde or risky to sign on. This ability to circumvent the producers, who have been the greatest limiting factors on which musicians get the spotlight, will undoubtedly lead to the development of new genres that would never had been heard under record labels, and with advances in accessibility for this software, both in terms of ease of use and availability, more and more people will have the ability to make music, and when everybody plays, we all win.

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