Apple’s design has lost most of its character.

The new App Store Icon next to the old one
Image via The Verge

Apple is a company that appreciates design, sometimes to a fault. But in recent years, especially with the absence and eventual departure of Jony Ive, Apple’s once market leading design has lost a lot of what made it special. This is apparent in its software but more so in its hardware. Where Apple once distinguished consumer and professional products through the use of fun design choices and vibrant colors, all of their computers today share a plain metal design once reserved for their pro products. Sure, some of Apples phones come in somewhat vibrant colors, but they share too similar of physical designs to stand out against the rest of their products. On the software side, app icons have lost almost all meaning they once had. For example, the App Store used to have an icon that depicted a pencil, a ruler and a paintbrush in the shape of an “A”, symbolizing the great tools and entertainment you could find within the store. But now, the icon is simply three lines put together to form an “A”, leaving the icon devoid of almost all meaning. This really highlights Apple’s current problem with design. Sure, all of their designs look cool, but they have no meaning, and since products can’t talk, design is the only form of communication between users and products, and right now, Apple’s products just aren’t saying anything.

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